The Artists That Comprise Long Green Music

Cold Ca$h

People say "What doesn't kill you only makes you stronger." For Cold Cash, this is no clich'e, but a true life story. Unbroken by a tough life, he found salvation listening to the legends of Motown and 70's funk artists like Al Green, Smokey Robinson, The Temptations, and Earth, Wind and Fire. Cold Cash was born Kenji Ray in Los Angeles, California. He grew up on the rough streets of South Central Los Angeles. Cold Cash lost his parents at a young age and was sent to live with his Great Auntie and cousins. There were many rough times with no money, little to eat, and three people regularly assigned to a bed. These trials and tribulations made Cold Cash more determined to succeed.

Cold Cash was heavily influenced by the streets of L.A., and music was the outlet that made life bearable through all of his heartache. Cold Cash began rhyming when he was 11 years old and quickly started free-styling his lyrics with ease. He could rap about everything he saw on his way from the Pacific Coast Highway to Crenshaw High School, a 45 minute ride. It was difficult to get beats from producers, so Cold Cash started creating beats himself. During this time, Cold Cash always had at least one girl at his side, rolled with a crew, and made money. Having witnessed the deaths of friends and family members, Cold Cash was aware that life on the streets would eventually lead him to prison or the grave. He realized that he had to make a move and enter the music game before the streets completely consumed him.

Determined to pave his own path into the Hip Hop world, Cold Cash decided to focus on his love for music. As a teenager, Cash started in the industry as the road manager for the brother-duo Illegal, which featured Dallas Austin. Cash then managed an L.A. rapper that took him to Houston, where he started working with 8Ball & MJG. In 1994, Cash became a personal assistant for Big Mike at Rap A Lot and toured with Too $hort, TuPac Shakur, Snoop Dog, and Bone Thugs N Harmony on the Platinum Players Tour. He had various roles from stage hype man to eventually becoming Too $hort's Manager. Shortly thereafter, Cold Cash worked on projects with an up-and-coming producer named Jazze Pha. While in L.A., Cold Cash started working under legendary producer/artist, Dr. Dre, who took him under his wing, then showed him the art of structuring and arranging good beats. Dr. Dre also educated Cash about how to control the music game and gave him valuable insights about the business.

Ready for a new challenge, Cold Cash assembled a crew in 2007 and began building Long Green Music. Also known as "Captain Hook," for his ability to come up with slick hooks at a moment's notice, Cash got the music poppin by stockpiling his beats, with most having the hooks already laid to them. Cash featured and produced many tracks for rising artists. Up to this point, Cold Cash had always been the man behind the scenes, but with encouragement from one of his partners, T-Money, Cash started rhyming on the mic. In addition to producing every song coming out of Long Green Music, the versatile Cold Cash is now also revealing his lyrical talents.

Cold Cash has survived a tough life and has risen to meet all its challenges. He lives a true BOSS and MAC lifestyle that cannot be replicated. Cold Cash is quoted as saying, "My reality is others' entertainment." He is a Renaissance Man, a real OG, an Artist, Song Writer, Producer, and Executive for Long Green Music. Cold Cash is a multi-talented individual that can do anything he puts his mind to.

Long Green Music's Philanthropy

United Struggle (US) is an organization, created by Long Green executives, to support people in need and causes close to our hearts. We feel that it is our obligation to utilize our resources to make a positive impact upon society. United Struggle provides help to people and organizations directly. Cultural diversity and equality are accepted as the norm within the company as a means to projecting these beliefs on a broader social level.

Black and Brown United Movement

“Black and Brown United Movement” (B.B.U.M.) is the belief that people of color can work together, side by side to become successful. LGM ownership is comprised of “Blacks” and “Browns” from different parts of the U.S. Throughout our experiences, we have confronted many stereotypes about Americans from African and Latino ethnic backgrounds that were inaccurate. Usually we are thought of as the cooks, gardeners, drug dealers, car thieves, unskilled laborers, or those simply headed for jail. LGM strives to create a new image of all people ranging in shades of black and brown. We must be viewed as people who are family-oriented, intelligent, business-minded, and successful.

This movement is about creating a functional way to assist people of all colors. Individuals and organizations are given direct support for their needs. Assisting individuals with overwhelming daily living demands and educational needs will be a priority for B.B.U.M. We feel that it is important to support music programs (i.e., provide instructors, instruments, etc.), which are critical for stimulating creativity and giving young people a positive outlet. Support is given to various organizations struggling to improve opportunities for people in the hood. Children are very impressionable and we feel it is important to build a positive and supportive community. B.B.U.M. also realizes that Blacks and Browns do not always support each other. It is one of our underlying missions to help bridge the gap that separates them. Black and Brown United Movement will foster a more positive image of the relationships between Blacks and Latinos.

The History of Long Green Music

Long Green Music (LGM) is an up and coming independent record label with a rising future. The label was launched in 2007 as a way to promote Hip-Hop music and culture. Long Green Music is based out of Dallas, Texas with a satellite office in California. Our in-house producer Cold Cash originates from the West Coast bringing with him a collection of beats and sounds from around the world. The combination of West Coast Production, Texas Lyrical Swag, and smooth hooks, add up to sharp-edged music that makes up one of the many unique sounds produced by Long Green Music.

Long Green Music combines early-American Rhythm & Blues with influences from the genres of Jazz, Rock, Latin, Dance Hall, and Reggae. Long Green producers and artists have been inspired creatively and musically by places all over the world. LGM also incorporates the many regional flavors from the West Coast to the East Coast and all the way down to the Dirty-Dirty South. LGM has recordings with renowned artists Jazze Pha, Too $hort, BG, Pink, Dr. Dre, and base guitar great Verdine White of Earth Wind and Fire, to name a few.

Long Green Artists are considered lyrical athletes. Artists are required to participate in lyrical, physical, and industry exercises with Long Green Staff. Artists are expected to be aware of what is happening on the streets and as well as throughout the world. An onsite condition coach and nutritionist create individualized programs for artists in order to maintain physical stamina. Long Green Artists are professional performers who must continually work hard to uphold standards for success.

Long Green Wealth is a cultural philosophy created by LGM executives. It is the belief that we should all strive toward living healthily (eating and exercise), creating consistent cash flow (LGM), and positively impacting society (United Struggle). These are the principals upon which Long Green Music was created.